Asda is moving chicken out of plastic trays and into pouches to reduce plastic packaging on its chicken range by up to 50 per cent, it says.
The more sustainable packaging will start appearing in coming weeks following a trial last year.
It says one in two households in Britain purchase chicken in the weekly shop. Asda says the move will save 450 tonnes of plastic a year.
Lisa Barratt, Asda’s Poultry Buying Manger said, “The change in poultry packaging marks the next step in our commitment to use less and recycle more.”
The initiative is part of Asda’s commitment to remove single use plastic from its business. Since 2018, the supermarket has removed 9,000 tonnes or plastic and committed to removing 3 billion pieces of plastic from own-brand products by 2025.