Bill Gates touches on his investment in Impossible Foods in his green manifesto for business, published in The Financial Times. He writes:
“One question comes up more than any other: “How can I help?”
“Sometimes it’s an individual… Just as often, the question comes from, for example, a chief executive who wants to know: “What can my company do that will really make a difference?”
“… There are things businesses can do to make a measurable difference for the climate. They will not come easily, though. Avoiding a climate disaster requires a different way of doing business, the courage to take on risks that many CEOs are not used to taking — and that investors are not used to rewarding.
“It took me years to come to this point of view.
“… Consider Impossible Foods, one of the leading producers of plant-based meat, in which I was an early investor. (Cattle are a major producer of methane, a greenhouse gas.)
“In 2020, Impossible announced plans to double the size of its R&D team with a goal of reducing the price of its burgers and expanding market share. Last March, its products were available in 150 grocery stores. Today they’re available in more than 15,000.”