Surveys carried out by WRAP and Hubbub have identified positive impacts on consumers relationships with food under Covid-19.
Household food waste has decreased, while consumers are buying more fresh produce and over 50% of people are valuing food more.
Findings from a survey carried out by Hubbub Foundation discovered a range of positive and negative effects of Covid-19 upon people’s relationship to food. 43% of people are worried about the extra cost of providing food for their household, with the highest figures found in 35-44 age group.
Positive outcomes include 44% of people are enjoying cooking more since the restrictions began and 47% enjoying spending more time eating with their family or housemates. Over a third of people see the lockdown as an opportunity to improve their cooking skills, rising to almost half amongst 16-24 year olds. In total, over half of people are valuing food more with 48% saying they are throwing away less food.
These findings are supported by a survey from WRAP which shows 63% of people are shopping less often, whilst buying more when they do visit the shops. At the supermarket, people are putting more fresh and long life produce in their basket, buying fewer ready meals and pre-prepared fruit and veg.
WRAP also discovered that household food waste is reducing massively, dropping by a third across four key items.
Full details of the findings can be seen on the WRAP and Hubbub websites