Bloomberg reports on juicy sirloin steaks hot off a 3D printer.
Israel’s Redefine Meat Ltd. is targeting steak houses and other restaurants in Israel, Europe and Asia with its 3D-printed facsimiles of beef cuts, from fillet to rump and brisket. The startup has just raised $29 million in funding to build a large-scale pilot factory and begin sales later this year, it said Tuesday.
“We want to change the belief that delicious meat can only come from animals,” Chief Executive Officer Eshchar Ben-Shitrit said. “We have all the building blocks in place to make this a reality.”
The company says it is applying proprietary 3D printing technology, meat digital modelling, and advanced food formulations to produce animal-free meat with the appearance, texture and flavour of whole muscle meat.
Alternative-protein demand has boomed in recent years as environmental and health concerns drive consumers to products like faux burgers or nuggets. That’s attracted venture-capital investors and food giants from Nestle SA to McDonald’s Corp., although more needs to be done to improve the taste of products and lower prices to compete with conventional meat.