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    "At SCOOP we don’t demand exclusivity and actively encourage farmers to find new and better markets for themselves." Pic: Cotswolds farmer by David George

    Paying farmers 75p for each £1 consumers spend on their produce

    A worker handles wheat delivered to a milling facility in Chouf, Lebanon. Pic: Hasan Shaaban/Bloomberg

    Bank of America: Food shocks will destabilise ESG

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    Grains of wheat pictured at a mill in Beirut, Lebanon, March 1, 2022. REUTERS/Mohamed Azakir

    IMF, World Bank, WFP and WTO urge coordinated action on food security

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    A worker handles wheat delivered to a milling facility in Chouf, Lebanon. Pic: Hasan Shaaban/Bloomberg

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    The Economist: The coming food catastrophe

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Home Topics Health

Londoners eat one and a half less chocolate bars a week after ad ban

Findings "help support the case" for proposed UK-wide ban on online junk food ads

by May Davies
February 19, 2022
in Data, Society, Policy
Reading Time: 2 mins read
0
"These policies could have a significant impact". (junk food) Pic: London School of Hygiene & Tropical Medicine

"These policies could have a significant impact." Pic: London School of Hygiene & Tropical Medicine

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London households bought almost 20 per cent less confectionary each week after junk food ads were banned on public transport in the capital, according to research.

Ads for junk food, high in fat, salt and sugar, were banned across Transport for London’s tube and train stations and bus stops from February 2019.

The study, led by London School of Hygiene & Tropical Medicine, ran from June 2018 to December 2019 to track the changes in what Londoners were buying.

The researchers link the ban to a 6.7 per cent drop in average weekly household calories. This translates to a reduction of 385 calories per person per week – equivalent to one and half less chocolate bars for each Londoner each week.

They compared average weekly purchases of junk food in 977 London households, using data on nearly two million grocery purchases.

“It is a scandal that London has such high levels of child obesity”

Dr Amy Yau, the study’s lead author, said, “Many governments and local authorities are considering advertising restrictions as part of obesity prevention strategies.

“Transport for London’s policy is a potential destination for decision-makers.”

The Mayor of London, Sadiq Khan, said, “It is a scandal that London has such high levels of child obesity. Where you live and the amount you earn can have a huge bearing on whether you have access to healthy and nutritious food.

“Advertising plays an enormous role in putting less healthy food and drink in the spotlight. I am pleased to see the positive impact these measures have had.”

Professor Steven Cummins, Chief Investigator of the study, said, “The findings are particularly significant in light of the Health Bill currently going through Parliament, as they provide further evidence for the effectiveness of advertising restrictions.

“They help support the case for the government’s proposed ban on the online advertising of high fat, salt and sugar foods and drinks.”

Further reading

  • PM rejects proposal to tax sugar and salt in food
  • Food companies cannot have it both ways
  • UK TV ban for large unhealthy food brands
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Tags: Sadiq KhanAdvertisingLondon School of Hygiene & Tropical MedicineObesityjunk foodchocolateRestrictionsTransport for London
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May Davies

May Davies

May Davies is a founding contributor to Quota. She is a freelance writer specialising in food systems delivered by the business and policy sectors. Contact MayDavies@quota.media.

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