Which? says a new labelling initiative by food waste app Too Good To Go aims to get us sniffing and tasting certain food products to check for freshness if the ‘best before’ date has passed.
Backed by the Department for the Environment, Food and Rural Affairs (Defra) and the Waste and Resources Action Programme (WRAP), the scheme will see brands add a new ‘look, smell, taste’ label to food packaging to make it clear that it’s safe to use your judgement on whether to eat them after their ‘best before’ date.
The new initiative does not apply to ‘use by’ dates, which should be adhered to for safety. These can be found on foods on which dangerous bacteria aren’t always identifiable by smell or taste, including meat, fish, prepared salads and cooked meats, such as ham.