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    Supermarket food could soon carry eco-labels, says study

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    General Assembly Meets on Peacebuilding and Human Rights. Photo by UN

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    New US act encourages low-carbon purchases

    Economist chart: Sources: UN Comtrade; UN joint coordination centre; Ukrainian

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Home Topics Health

Rashford asks healthcare workers to help battle food poverty

"Money, fame, popularity has proved worthless throughout this pandemic"

by Jack Groves
August 6, 2021
in Policy, Security
Reading Time: 2 mins read
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Food campaigner and England footballer Marcus Rashford has asked healthcare professionals to encourage more low income parents to sign up for food help. Healthcare Workers Help Food Poverty

Writing in the British Medical Journal he says more than 40 per cent of those eligible for vouchers are still not registered. He shares a calculator professionals can use to assess whether patients qualify, before then pointing them in the right direction to access help. Healthcare Workers Help Food Poverty

He says, “I think I speak on behalf of every single member of the British public when I say you are the true superheroes of our time.

“Money, fame, popularity has proved worthless throughout this pandemic, and we are all eternally grateful to your selfless and tireless acts. If it was hard for us watching, I can’t imagine what you were experiencing on the inside.”

And then goes on to say that healthcare professionals are able to highlight the Healthy Start scheme to eligible parents.

“We need every single one of you to help us reach those most in need”

“A true difference can only be made via a grassroots approach so we have developed, with help from the NHS, a simple to use calculator to determine eligibility, which we would love for you to use,” he writes.

“The National Food Strategy, published on 15 July 2021, recommended an expansion of Healthy Start to allow more families living in poverty to benefit from it.

“The Royal College of Paediatrics and Child Health also wants to see the Healthy Start voucher scheme expand.

“I wholeheartedly support this recommendation, but this must go hand in hand with increasing awareness of the scheme, and guaranteeing that all children get the best start in life.

“In conclusion, and not to beat around the bush, we need you – every single one of you – to help us reach those most in need in our communities, especially given the planned digitisation of the scheme this autumn, which will disproportionately disadvantage those without easy access to the internet.”

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Jack Groves

Jack Groves

Jack Groves is a founding contributor to Quota. He views food systems as fundamental to business success and human progress. He is endlessly curious about the people in food systems, their skills and culture. Contact JackGroves@quota.media with news and views.

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