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    Mr Justice Linden: “If it contains excess fat, sugar or salt, that product is adverse to a child's health"

    Kellogg’s loses court case over sugary cereal

    Farmer Andy Pimbley examining ripening strawberries inside a polytunnel at Claremont Farm in Bebington on the Wirral © Colin McPherson/FT

    Labour shortfall leading to ‘catastrophic’ food waste

    The Longview Power Plant, a coal-fired plant, stands on August 21, 2018 in Maidsville, West Virginia. The plant’s single unit generates 700 net megawatts of electricity from run-of-mine coal and natural gas. Spencer Platt | Getty Images

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    Super bug that arose in pigs can jump to humans

    Martin Lines, UK chair for the Nature Friendly Farming Network, says farmers will continue moving away from fertilisers and pesticides

    Fertilisers: going cold turkey in a time of crisis

    European Commission Vice-President Frans Timmermans, European Commissioner for Health and Food Safety Stella Kyriakides, and European Commissioner for the Environment Virginijus Sinkevicius

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    Mr Justice Linden: “If it contains excess fat, sugar or salt, that product is adverse to a child's health"

    Kellogg’s loses court case over sugary cereal

    Farmer Andy Pimbley examining ripening strawberries inside a polytunnel at Claremont Farm in Bebington on the Wirral © Colin McPherson/FT

    Labour shortfall leading to ‘catastrophic’ food waste

    The Longview Power Plant, a coal-fired plant, stands on August 21, 2018 in Maidsville, West Virginia. The plant’s single unit generates 700 net megawatts of electricity from run-of-mine coal and natural gas. Spencer Platt | Getty Images

    US Supreme Court limits EPA authority

    “Understanding the emergence of CC398 in European livestock is vitally important for managing the risk it poses to public health”

    Super bug that arose in pigs can jump to humans

    Martin Lines, UK chair for the Nature Friendly Farming Network, says farmers will continue moving away from fertilisers and pesticides

    Fertilisers: going cold turkey in a time of crisis

    European Commission Vice-President Frans Timmermans, European Commissioner for Health and Food Safety Stella Kyriakides, and European Commissioner for the Environment Virginijus Sinkevicius

    EU to halve use of pesticides, heal nature

    trade deals

    WTO strikes global trade deals after ‘roller coaster’ talks

    inflation

    Food inflation is swallowing Latin America’s dietary staples

    Protestors outside UK Parliament with a placard reading, "Keep the protocol, keep the peace."

    New EU legal action over post-Brexit deal changes

    Buyers at Risk Countries in Africa and Asia are among the most reliant on Ukraine grain

    US quietly urges Russia fertiliser deals

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    Mr Justice Linden: “If it contains excess fat, sugar or salt, that product is adverse to a child's health"

    Kellogg’s loses court case over sugary cereal

    Farmer Andy Pimbley examining ripening strawberries inside a polytunnel at Claremont Farm in Bebington on the Wirral © Colin McPherson/FT

    Labour shortfall leading to ‘catastrophic’ food waste

    The Longview Power Plant, a coal-fired plant, stands on August 21, 2018 in Maidsville, West Virginia. The plant’s single unit generates 700 net megawatts of electricity from run-of-mine coal and natural gas. Spencer Platt | Getty Images

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    “Understanding the emergence of CC398 in European livestock is vitally important for managing the risk it poses to public health”

    Super bug that arose in pigs can jump to humans

    Martin Lines, UK chair for the Nature Friendly Farming Network, says farmers will continue moving away from fertilisers and pesticides

    Fertilisers: going cold turkey in a time of crisis

    European Commission Vice-President Frans Timmermans, European Commissioner for Health and Food Safety Stella Kyriakides, and European Commissioner for the Environment Virginijus Sinkevicius

    EU to halve use of pesticides, heal nature

    Executive director of Nourish Scotland, Pete Ritchie: “If the UK could just get over itself, alignment on sustainable food with the EU would be helpful”

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Tony’s Chocolonely: the risks of being a woke brand

Chunky chocolate with a weighty message

April 15, 2021
in Business, In the news, Rights
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Tony’s Chocolonely: the risks of being a woke brand
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An Economist feature says Tony’s Chocolonely’s chunky bars are aimed at the young and affluent, who expect firms to do more for society than simply pay their taxes. According to research by McKinsey, a consultancy, nine out of ten consumers born between 1995 and 2014 – known as Generation Z – reckon companies have a responsibility to address environmental and social issues.

In the age of cancel culture, brands that take the moral high ground are playing a risky game. Last year Oatly, an oat-milk producer that bills its wares as a more sustainable alternative to dairy, was boycotted by some customers after part of the company was sold to Blackstone, a private-equity firm whose ceo and co-founder, Steve Schwarzman, had donated money to Republican politicians, including Donald Trump. A Twitter thread, also mentioning Oatly, alleged that another company Blackstone had a stake in was involved in deforestation in the Amazon. (Blackstone denies the allegations.)

Tony’s recently made the wrong sort of headlines, too, after Slave Free Chocolate, a pressure group, dropped it from its list of ethical producers. The beans used in Tony’s bars are processed by Barry Callebaut, a company that is being taken to court in America by representatives of eight former child- workers on cocoa plantations in Ivory Coast. On its website, Barry Callebaut pledges to “eradicate child labour from our supply chain” by 2025.

Ayn Riggs, director of Slave Free Chocolate, thinks Tony’s ethical mission is merely a way to sell more bars.

“To me it just smacks of using a bad situation to market your product – ‘buy me, I’m slave free’ – when in fact nothing is changing for these farmers in these countries,” she says. Tony’s says it has always been open about its relationship with Barry Callebaut and that the best way to reform an imperfect system is from within.

The recent threats of a boycott probably won’t hurt the business too much. Tony’s Chocolonely is the fastest-growing chocolate brand in Britain and its international market is expanding fast.

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