Accountancy firm Johnston Carmichael says Scotland’s local food economy is seeing an unprecedented boost as consumers focus on home delivery and convenience retail amid wellbeing concerns, according to The Herald.
Adam Hardie, partner and head of food and drink at Johnston Carmichael, said: “Direct-to-consumer sales, known in the industry as D2C and by everyone else as good old-fashioned home deliveries, are off the chart right now. It may have been forced on some businesses from necessity, but the pace and scale of this change has been astonishing. Some of our clients have experienced a tripling of turnover.
“Some consumers turned away from supermarkets because of the fear of social distancing but it is clear, that something much bigger is going on.
“What we are seeing is a much greater focus on community and sustainability. Demand for local, healthy produce that minimises waste and food miles is soaring.”
Further reading
- What really matters – food itself and community
- UK supermarkets are operating on a knife edge
- Food giants are selling direct to consumers
