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World Wildlife Fund joins the Walmart Foundation, Cargill, McDonald’s to launch million-acre grasslands initiative, addressing climate change

The initiative will scale up sustainable cattle grazing and connect ranchers across Montana, Nebraska and South Dakota to help preserve grasslands, improve soil health, support biodiversity and improve both producer and climate change resilience.

September 22, 2020
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WASHINGTON, DC (September 22, 2020) — Cross-industry collaboration is crucial to meeting the global demand for protein while also addressing the urgency of climate change and nature loss. Responding to this challenge, today the Walmart Foundation, Cargill and McDonald’s are investing over $6 million in an initiative led by World Wildlife Fund that aims to make lasting improvements to the grasslands of the Northern Great Plains.

The new program, known as the Ranch Systems and Viability Planning (RSVP) network, will support ranchers across the ecoregion—focusing primarily on Montana, Nebraska and South Dakota—with technical expertise, training and tools to help advance grazing practices that improve the health of the land. By improving management of one million acres over five years and avoiding conversion, this effort will result in increased carbon storage and sequestration, improved water infiltration and better outcomes for biodiversity.

“Collaborative efforts like this can accelerate innovative, sustainable solutions and support ranchers in the beef supply chain,” said Kathleen McLaughlin, EVP and chief sustainability officer for Walmart and president of the Walmart Foundation. “Sustainable grazing practices that improve soil health, absorb carbon and reduce water consumption can help to protect the land and people who depend on it.”

This program supports the Walmart Foundation’s focus to bring more sustainable, regenerative practices to the beef industry. The Foundation aims to build connections that can accelerate systems change and form communities of practice with grantees and leaders to share learnings, advance best practices, foster collaboration and scale collective impact. Investing in conservation activities in the Northern Great Plains supports the stewards of those lands and contributes to climate resilience efforts.

As ranchers continue to adapt their plans to improve conservation and economic outcomes, and share peer-to-peer learning, through the RSVP network, WWF will work with ranchers on private and tribal lands to provide extension services in one-on-one and group workshops, offer ongoing technical expertise and provide cost share and monitoring to help ranchers design, document and implement ranch plans.

“Ranchers are the most important stewards of the grasslands of the Northern Great Plains. As managers of over 70% of the remaining intact grasslands within this region, they hold the keys to its future,” said Martha Kauffman, managing director of WWF’s Northern Great Plains program. “The RSVP network will support ranching partners in planning and improving the resiliency of their operations, so they continue to provide habitat for wildlife, store carbon, filter clean water, produce nutritious food and support communities for generations to come.”

This partnership also supports McDonald’s ambition to use its scale and many relationships from the farm to the restaurant to help significantly reduce greenhouse gas emissions and evolve the food system for a resilient and sustainable future. As the first restaurant company in the world to set an approved science-based target on climate action, McDonald’s is partnering across the supply chain to employ a diverse set of strategies, which scale-up action across the industry.

“I’m proud of McDonald’s investment in programs like the Ranch Systems and Viability Planning network. These partnerships bring producers, suppliers, NGOs and brands to the table to drive the widespread adoption of more sustainable and regenerative practices that reduce emissions, mitigate climate change and support livelihoods,” said Francesca DeBiase, McDonald’s EVP, Chief Supply Chain and Sustainability Officer. “This innovative work is an important step toward scaling climate solutions across the supply chain, building resiliency and achieving McDonald’s science-based climate target to significantly reduce emissions across our offices, restaurants and supply chain by 2030.”

The project is also part of Cargill’s BeefUp Sustainability initiative, which seeks to reduce greenhouse gas emissions throughout the company’s beef supply chain by 30 percent by 2030, measured on a per pound of beef basis against a 2017 baseline. Earlier this year, Cargill launched two other programs to support this goal, including a grassland restoration effort and an initiative to implement proven soil health practices in cattle feed.

“We believe beef cattle can be a force for good, and one of the ways we can address some of our shared challenges by preserving wildlife and drawing down carbon, said Heather Tansey, sustainability lead for Cargill’s protein and animal nutrition and health businesses. “This initiative is a testament to that. I’m inspired by the efforts of ranchers who live this belief each day, and grateful for our partners who join us lending scale, resources and experience to advance realistic solutions that address climate change.”

The Northern Great Plains ecoregion, which comprises approximately 25 percent of the total area of the Great Plains of North America, remains largely intact, thanks in part to its harsh climate, which has made agricultural expansion relatively difficult until recent decades. In fact, the NGP still supports 1,595 species of plants, which provide habitat for 300 species of birds, 95 species of mammals and 28 species of reptiles. The Missouri and South Saskatchewan Rivers, in addition to smaller prairie streams, riparian, and wetlands habitats, provide habitat for 13 species of amphibians and 121 species of fish. The remaining healthy ecosystems within this region are maintained largely by hardworking ranching communities. Grasslands have evolved to be grazed, and cattle grazing, when managed well, can deliver many conservation benefits, including healthy grasslands, improved soil, and the preservation of key habitats.


About World Wildlife Fund (WWF)

WWF is one of the world’s leading conservation organizations, working in nearly 100 countries for over half a century to help people and nature thrive. With the support of more than 5 million members worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment and combat the climate crisis. Visit https://www.worldwildlife.org/ to learn more and keep up with the latest conservation news by following @WWFNews on Twitter and signing up for our newsletter and news alerts here.

About Cargill

Cargill’s 155,000 employees across 70 countries work relentlessly to achieve our purpose of nourishing the world in a safe, responsible and sustainable way. Every day, we connect farmers with markets, customers with ingredients, and people and animals with the food they need to thrive.  We combine 155 years of experience with new technologies and insights to serve as a trusted partner for food, agriculture, financial and industrial customers in more than 125 countries. Side-by-side, we are building a stronger, sustainable future for agriculture.

Contact: Daniel Sullivan, media@cargill.com

About McDonald’s

McDonald’s is the world’s leading global foodservice retailer with over 38,000 locations in nearly 120 countries. Approximately 93% of McDonald’s restaurants worldwide are owned and operated by independent local businessmen and women. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook at www.facebook.com/mcdonalds.

Contact: press@us.mcd.com 

About the Walmart Foundation

Walmart.org represents the philanthropic efforts of Walmart and the Walmart Foundation. By leaning in where the business has unique strengths, Walmart.org works to tackle key social issues and collaborate with others to spark long-lasting systemic change. Walmart has stores in 27 countries, employs more than 2 million associates and does business with thousands of suppliers who, in turn, employ millions of people. Walmart.org is helping people live better by supporting programs that work to accelerate upward job mobility for frontline workers, address hunger and make healthier, more sustainably grown food a reality, and build strong communities where Walmart operates. To learn more, visit www.walmart.org or connect on Twitter @Walmartorg.

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Further Reading

  • Food industry responds to UK’s emissions targets

  • Nestlé redoubles efforts to combat climate change

  • US food sector joins climate policy alliance

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